“Touch Free Meat” What a time to be alive

Did you see the headlines this week that Sainsbury’s are introducing touch free meat?  What a time to be alive.  Seriously.

This has all come about because apparently Sainsbury’s has found that under 35 year olds are afraid of touching raw chicken.

Katherine Hall, product development manager for meat, fish and poultry at the supermarket giant, told the Sunday Times:

‘Customers, particularly younger ones, are quite scared of touching raw meat. ‘These bags allow people, especially those who are time-poor, to just “rip and tip” the meat straight into the frying pan without touching it.’ She said that in one focus group, a woman said she had ‘sprayed her chicken with Dettol first before cooking it’ because she was so worried about contamination from bacteria in the uncooked meat.

I don’t even know where to start to be honest.   In fact I did wonder if this was a delayed April Fool’s joke.

First of all I don’t understand how this new packaging is any quicker than opening a packet of cubed, or pre-cut into strips, meat and dropping it into a pan, or bowl of marinade.   So I am not sure why as part of the statement Katherine Hall refers to “time poor” customers.   That is not the point of this packaging, surely.    Are we really so busy that we don’t have time even open a standard packet anymore?  I can guarantee you we are not.   How long does it take to stab a knife into a packet, peel back the plastic and drop the meat into a pan or onto a chopping board?  10 seconds?

Secondly if a woman thinks it is acceptable to spray Dettol on food then surely we should be looking at ways to educate people on food hygiene, not pandering to paranoia.

We should be insisting on food tech being back on the national curriculum so that children understand how to cook food properly, how to prepare nutritious food, and showing them where food comes from.

Are we now going to be so detached and removed from understanding where our food comes from and how it is prepared that we need it to be sold in this way?

I don’t get it, I really don’t


Photo of chicken, courtesy of Shutterstock

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  • I don’t get this either….What is the world coming to.
    All meat is touch free. You just tip it out surely? lol
    I am not keen on touching raw meat but manage without “special” packaging and as for spraying Dettol onto food. Wow! She doesn’t need special packaging she needs educating! x