I went to Rome a few weeks ago – did I tell you?
While there, I realised that the Italians take their coffee very seriously – much more so than we do. Although we’re definitely catching up, we have some way to go because Lavazza, for instance, have been making excellent coffee for 120 years. Lavazza, which for me is “Italian for coffee”, have made Lavazza Prontissimo! which is the first instant coffee with all the flavour of a ground coffee. It even has ground coffee beans added to the freeze-dried granules, to give that true Italian taste, pronto!
The humblest cafe/bar will have an espresso machine that would not look out of place in a swanky London hotel.
And as they take their coffee seriously, there is definitely a way to drink coffee – the Italian way.
For instance, Italians only drink cappuccino in the mornings and apart from that, it’s basically espresso all the way. The variations we see over here do exist, but espresso seemed to be the favourite.
Sometimes, though, you can’t do the full grind-press-extract process, but you don’t want to compromise on quality, and that’s where this little Italian innovation will help you.
Lavazza make it using 100% Arabica beans from Colombia and adding the ground beans really makes a great difference to the depth of flavour.
Prontissimo! is available across the UK through selected Waitrose, Sainsbury’s and Tesco stores at £4.70 for the tin and you can even buy refills in pouches, for £3.75.
It comes in two varieties, Medio and Intenso (higher roast for an even richer flavour).
If you give it a try, you’ll soon find that living fast doesn’t mean we cannot live better!