Honesty is the best policy so we are told. And as a member of the blogging community we expect honesty in blog posts. Certainly where reviews are concerned. We don’t want to just read the positive stuff whilst the writer skips the negative because they don’t want to upset either the brand or PR agency. We want them to be honest. Similarly we don’t want bloggers receiving products, hating them and not writing a blog at all because they can’t find a positive. This leaves the only reviews found online, positive, and skews what people really think about something.
But what do we do when the honesty relates to the blogger themselves? When they want to write what is really in their head about life in general. The options are either to pretend nothing is wrong and carry on writing reviews, joining in linkies, glossing over the reality and the possible cracks in family life. Or the other option is to pull away from blog life completely. To not join in. To lay low and wait for the feeling to pass.
For bloggers there is much talk of thinking of yourself as a brand. You are a brand that other brands want to work with. We are told to think about being that brand when we set up our twitter name / blog name / Instagram account / business cards. To have the same avatar across all platforms so that as a brand we are consistent. To think about who we want to be with our blogs, almost to pigeon hole them. To have a niche that we fit our blog and therefore ourselves into. And we shouldn’ t really stray too far away from that.
We do that almost to make ourselves attractive to other brands that we may have worked with in the past, or want to work with in the future. We try to keep ourselves professional. To be a “known quantity” to both brand and other readers. They sort of know what they are going to get. What to expect.
Is this honest though? Is this who we really are deep down? Or are we in danger of losing sight of who we are, either in the here and now when having a bad day, or as part of the bigger picture.
Life for me of late has been, quite frankly, crap. Proper crap. In the past few years stuff has happened that I have dealt with at the time, or thought I had, but seemingly haven’t. I have wall papered over the cracks by flinging myself head first into other things. I have avoided talking about those things on here because do I really want my closest friends and family to read these things? To really know what is going in my head? I am not sure I do.
I don’t want to have to talk about it, to explain, to those who don’t know the issues. Hell I don’t want to talk to those that do know some, but now all, of the issues. To start from the beginning. To try and dissect it. I don’t want to talk about it out loud. Truly I don’t. It is easier to lock it away in a box and bury it, isnt it? To carry on being the person people expect me to be and not be the person that I am right now?
The person that quite frankly would just like to run away and hide. Who would like all the chatter and silence in her head to be silenced. That lies awake at night trying to put into words just what it is that is causing all this turmoil. Who is making herself sick. Who can’t think straight and goes into a shop to buy one thing and forgets to buy the one thing but spends £50 on other stuff. Who forgets to do things that her children have asked her to do.
Who would, more than anything, just like to be the person that people think she is. The person she was.
But that involves being honest.
Is that really the best policy when it comes to a blog?