I know a bit about Twitter. I can now even say that I have an award for Social Media. I don’t do it on a professional basis, but I do follow a number of businesses and know that when using it professionally you need to be professional. And if you are company who doesn’t really understand social media, you employ an outside company to do it for you.
You sit down and you discuss the tone of the Tweet, do you want general banter? Do you want to answer queries? Do you want to to just advertise your products? Etc Etc.
You have some idea what you are doing.
Yesterday I came across Tweets that showed me a company who had no idea what they were doing. Other than causing distress. It appeared they had bought a list of bloggers names from an agency or had typed “mummy” into the search facility on Twitter and were then blindly tweeting them to advertise their new product.
A product to help with fertility.
Now in itself that is a good thing. Infertility is a very sad topic. Heart breaking in fact. So you can imagine how upsetting it would be to suddenly get a Tweet from a company you haven’t invited into your time line that says
Coming soon. The Zestica Conception kit for couples — TTC. We love our new video. Check it our here
If you have just given birth, three days before
You have just miscarried
You are a single parent
Your wife died from a brain hemorrhage in December
Your darling nine month old died earlier this year, suddenly, in the middle of the night.
Can you imagine the hurt and pain this thoughtless Tweet generates? The last two are very common knowledge and it wouldn’t have taken two seconds to read the bio to find this out.
On who’s planet is a marketing strategy “send the same Tweet to 100 people” . How do they think that is going to generate sales?
Not only does it not creates sales now, it puts people off ever wanting to use the product.
Companies need to think carefully about their social media strategy and get it right before they are having put things right before they have even started.
Don’t you think?