Organising a charity event. — AD

One of the best ways that you can raise money for charity is through organising a charit event.  No matter what the charity in question, whether it’s a Ramadan charity to Yemen or one closer to home, you can plan a successful event that will raise money that you can then donate. 

But how do you set up this type of event? If you’re stuck for inspiration or don’t know where to start, here are some top tips that you can use:

 

Decide on The Type of Event

 

The first thing that you should do is to decide on the type of event that you’re going to hold. There are so many types to choose from, from a charity concert to a fun run, auction, quiz night or full-on festival – so you won’t be lost for ideas! 

The type that you choose, of course, will depend on how many people that you have assisting you, your budget and your personal preference. But it’s a good thing to decide on early so that you can start planning asap!

 

Set a Fundraising Goal

 

The second step is to create a fundraising goal that you’re working towards. It’s important to look at the type of event that you’re wanting to hold, estimate how many people will turn up, how much you will charge to attend/take part in it and create the goal from there. You need to be realistic and to keep the target as achievable. 

 

Choose a Theme

 

Next, select a popular theme. This could be to do with a seasonal event, such as Christmas or Summer or an event which is popular throughout the year like a fun run. During this stage, you’ll also want to think about the type of audience that you want to attract – this will help to shape what you include in the event and how you market it.

 

Find a Venue

 

Next, you’ll need to find a venue for your event. If you’re planning a concert, this will have to be either an internal or external venue with plenty of space, whereas if you’re doing a charity race you’ll need to plan an outside route whilst informing the council about it. The venue that you choose will very much depend on the type of event that you’re holding.

It’s a good idea to shop around and compare and contrast different venues to ensure that you’re getting the best space possible for the money. Some venues might also be willing to donate the space to you or offer a discount as it will be for a good cause. 

 

Promote, Promote, Promote

 

Promotion is key to ensuring that everyone is aware of your upcoming charity event. This can be done through a mixture of physical advertisements, such as leaflets and posters, as well as through social media. 

As well as promoting the event, you should include a link to a webpage about it, offering the ability to purchase tickets online ahead of the event. This will guarantee a turnout rather than waiting to see who will turn up on the day.

Image of a charity event, courtesy of Shutterstock

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