I can hear you now “what is she on about now? Ranty Friday and fake likes? What?” What even is a “fake like”? Well let me tell you because this week on Ranty Friday I am both mildly ranty but actually really sad that social media has come to this.
Below is a copy of an email I received this recently:
My name’s Ben and I design apps for Apple . I also specialise in Social media management helping to build businesses and also give your Social media pages the wow factor.
We have a database approximately 500,000 people whom have all completed a lifestyle survey , so we have a ideal indication of what interests our users . When someone submits an order through us unlike most of our competitors, We then submit your link through our database and in turn people then like your page.
Prices from :-
£50 for 2,000 Facebook Likes
£50 for 6,000 Instagram followers
£45 for 7,000 Twitter followers
£50 for 30,000 YouTube Views
Buying followers on Twitter? Buying likes on Facebook? Why would you do that?
This bothers for me two reasons. Firstly social media is that. Social. Buying followers and fake likes is not social. It is daft. What does it prove? It shows you have a complete disregard for the platform and £45 to waste. Are those followers going to interact with you? They don’t even know you? Hell, they won’t even exist. They will be fake accounts. What have you achieved? “oooh I have 7000 followers more than you”. And? It’s pathetic.
Secondly we see companies increasingly asking people to achieve likes on Facebook in order to win a competition. I hate these sorts of things, its a popularity contest and heart breaking when you put in all that effort to try and get votes only to see somebody else win. Is the winner buying likes? If I was in line to win a big prize and all I had to do was get the most likes on my page on Facebook would I just write a cheque for £50? What does that say about me as a competitor?
I don’t understand the mentality of somebody who does this. It’s sad. Pathetic.
And to run a business that does this?
Well that is just shameful.
Image of social media icons courtesy of Shutterstock