Topless cycling

Yep you read that right.  It is the new thing for this season, isn’t it?

Isn’t it?

It isn’t?

Then why is this an advert on a website?

I came across this on Sunday whilst looking for some cycling shorts to go with my new birthday bike.

Why doesnt she have more clothes on?  She can’t ride a bike like!  And would it really detract from advertising the shorts if she was wearing a crop top or sports bra?

Look, this one on the site even allows you to have a slideshow of all seven shots for one pair of shorts


Dear Chain Reaction Cycles

Far be it from me to tell you how to run your advertising but let me assure of one thing.   As a woman in the market for a pair of cycling shorts I will not be buying those.  Or in fact anything from you.

I have taken my considerable accessories budget for my new bike and gone elsewhere.


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  • This company’s approach is distinctly customer-unfriendly. How can ladies have confidence in ordering when they are not asked to quote their bra size?

    I can imagine [ Aaaaaagh ] all sorts of problems for customers [ but delight for spectators!! ]

    I suppose they could be making an early bid for Team UK’s Rio 2016 kit.