How do you buy your wine? — AD

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Let me guess.   It is in one of two ways.

  1. Either online, based on one of three things: it’s the one you drink and know you like; you browse and chose it based on the name, grape or region it is from; or you like the label.
  2. Or you stand in the supermarket aisle and go to the shelf that you always go to and pick what’s familiar or what is on special offer.

It is how we have always bought wine, isn’t it?  And when spending £5 or £6 on something we don’t want to pick something we might not like because it would be a waste of money.  Even more so if we push the boat out and go for a £10 bottle.  I am pretty sure this is one of the reasons why sales of Prosecco have sky-rocketed.   You can’t really go wrong with Prosecco and when you can buy a bottle for around £7 it is often a safer bet.

I have known about Naked Wines for a long time because, aside from the money back guarantee they offer, I also like that they work directly with vineyards and encourage consumers to get to know more about them too.     Knowing who makes our wine is something I wrote about here: Who Makes Your Wine and really is something I am trying to get more and more interested in.     They have profiles of their winemakers on the website where you can read more about them, why they produce the wine they do, and read regular updates on what is going on.   Plus other Angels leave their recommendations and comments too.   It’s like a big old wine loving community and I think it is a brilliant way to buy wine.

The programme works like this: you save £20 a month into your Naked Wines account each month (yours to spend at any time), which Naked invest in talented, independent winemakers. In return you get access to exclusive wines and discounts. Heck there is even a free bottle a month if you order a whole case. Honestly it is such a great idea.

Making wine is hard for vineyard owners.   Selling to local co-operatives or large organisations can be a bit soul destroying sometimes, and leave us, the drinkers, detached from the passion that goes into every bottle.

Naked has been able to do this because of its unique relationship with its winemakers.

  • It flipped the model on its head.
  • They realised that the economics of wine was screwed and that by working collaboratively with their winemakers they could give customers superior wine at better prices.
  • They realised it’s not about making the wine cheaper it’s about giving, us,  the customer an incredible wine for the same price as we would pay in the supermarket.
  • The traditional supplier and buyer relationship is a confrontational one whereby the buyer wants the best possible cost price and the supplier wants to make as much margin as possible at that cost price.

The Naked way makes that connection again and that is something I can really drink to.


Photo courtesy of Shutterstock 

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