Match The Platform To Your Artform
Whatever it is that you do, whatever kind of artist you might be, you need to make sure that you are utilising and making use of whichever platform makes the most sense for your artform. If you are a photographer or a visual artist, then you are going to want to use Instagram primarily, where you can upload timelapse photography of you creating your art and the artworks themselves. If you are a writer, you might want to blog and use Twitter. It’s just all about using the platform that makes sense for you.
Interact & Give Back
You can’t be selfish in the world of social media marketing. You have to interact with people, like their tweets, comment under their posts and generally get involved. If you are only ever posting about you and your work, you are not going to gain the respect that you will gain if you are lifting other artists up and encouraging your colleagues in their own careers. Spend at least as much time focusing on the work of others as your own, and preferably even more. This is going to benefit you in the long run, as well as your artistic community.
Build Your Website & Link To It
A lot of artists make the mistake of linking to their website without there actually being anything there to display. Some people make the alternative or opposite mistake of building a site and never showing it to anyone. Clearly, neither of these is the ideal situation, and it is wise for you to try and do both if you want to really get ahead online. Build your website, or have someone build it for you, and make sure that you link to it occasionally, even if it is just in your bio.
Create Art & Share It
Finally, remember that you still need to carry on creating art. A lot of people make the mistake of putting more time and effort into their digital marketing than the art itself, and this is clearly not the way to go. Instead, you need to spend most of your time creating your art and around 20-30% of your time promoting yourself. This is generally a good balance, but if you are having a fallow period creatively then you can always spend more time on your marketing in the meantime. It’s all up to you.