Last weekend social media was awash with tweets / instagram tags / photos on Facebook that were all labelled as #MorrisonsMum. A very clever collaboration between Morrisons and Britmums whereby bloggers were given £80 of vouchers and asked to just go shop in Morrisons over the Bank Holiday weekend. Well hello. Not only being told to shop but being given the money to do so? If ever a campaign had my name on it, this is it.
I am a bit cynical when it comes to supermarket pricing. I am not suckered in by adverts that tell me prices have been rolled back or reduced because I often, probably wrongly, think that yes that item might have 5p knocked off it compared to last week but in the supermarket down the road it is on Buy One Get One Half Price. Or that actually the can of hairspray in Poundland is not really a bargain when you can buy it for 89p in Superdrug. So I tend to take price reductions with a pinch of salt.
However when Morrisons this week announced that they were reducing thousands of lines, permanently, my ears pricked up. In their own words they put it this way:
We’ve cut the prices on over a thousand of your favourite products. Not temporary reductions or supermarket smoke and mirrors, these are new every day low prices on the things you buy every week. So you’ll notice the difference with every shop.
And although we’re cutting prices, we’re not cutting corners.
You’ll still get award-winning meat and fish, still get trained butchers and bakers, still get the best of fresh on Market Street and still get friendly Morrisons service.
Look out for the yellow markers when you shop in store and online at morrisons.com.
If it says I’m cheaper you know it’s staying cheaper.
This coupled with the discovery that we actually live in between two Morrisons stores, one that I hate because it is too small, always packed and it just makes me shudder, and another that is much bigger, much brighter, and often much quieter, and I was in.
We went in without a list but knowing we were looking for a buffet lunch for ten the following day. Not only a cold buffet but also a hot curry and rice for the boys who were going to be coming back from golf.
First impression was that Morrisons were not kidding when you talked about those yellow markers. They were everywhere.
And not just indicating a 1p off something, proper savings.
Tins of Naplolina tomatoes: 46p off
McCain oven chips: 30p off a pack
Pack of mince: 50p off.
Own brand pasta sauce over £1 cheaper than Dolmio.
These are real savings. Proper discounts that are going to make a real difference to people’s pockets.
We catered for ten, including drinks, all salads, quiche, meat, pastries, bread, a birthday cake, for just over £80. And that included 5 bottles of wine! Oops
But was the food any good? Was it fresh? I can hand on heart say a huge resounding “yes”.
On Monday night I did a stir fry for four that totalled less than £6. Six quid to feed four people.
And that included four chicken breasts.
There is talk that Morrisons are trying to win back customers that are now using Lidl and Aldi because their prices are known to be so much lower than the big supermarkets. I have to say I am not particularly loyal to any one supermarket; open my fridge and you will find things from Sainsburys, Tesco, Waitrose and to a much lesser extent Morrisons.
Not anymore my friend. Not anymore. I think that balance has just shifted and I am now going to be a full time #MorrisonsMum