Yet again this week the planned Ranty Friday gets binned and a replacement hastily bashed out in a rage. A RAGE. This time over a tweet that I saw last night, from, of all places, Harrods. Yes, that Harrods. They tweeted the following:
I am stunned. I am disgusted. I am appalled. Who the hell has come up with a product called “Fat Girl”? How on earth can several development meetings attended by several marketing executives agree that this was a good idea?
Who is going to buy it? I can assure you that, as a fat girl, it won’t be me. There is no way on earth I would go into a cosmetics department and pick these up. I might as well get a big neon arrow above my head that follows me flashing “lard arse” as I leave the store.
And can you imagine a slimmer woman buying them? Why would she?
Can you see somebody buying this as a present for their loved one or best friend? Can you imagine opening that package? I can assure you dear reader that if somebody bought this for me I would be throwing it at their head.
But all joking aside I am just plain appalled. I hate this. Truly. I am disappointed that Harrods tweets about this saying “the gym in a jar”. Does this mean that I can apply this to my face with one hand, whilst eating a biscuit with the other and get a six pack by Christmas? Of course it bloody doesn’t. It isn’t a gym in a jar. There is no such thing and to suggest there is is misleading.
Buy that though and you might think you could. Last time I talked to a fitness instructor (contrary to popular opinion I do know what a gym instructor is) the only way to get a six pack was hard work in the gym.
Of course this is not a gym in a jar. To market this product as such is wrong. Misleading and wrong.
The “Fat Girl Slim” claims
Bliss Fatgirlslim is a lean, mean body firming cream to target less-than-perfect parts from head-to-toe.
Really? Well a 6oz jar is not going to do that any time soon. I can assure you that even if we filled our hot tub with it and I sat in it for a month it would not make me any slimmer.
The Fat Girl Sleep claims:
Bliss Fatgirlsleep is a night time version of our award-winning Fatgirlslim firming cream that helps firm skin and slenderise while you sleep
Again. A 6oz jar and they reckon that can slenderise me in my sleep? Really? I would like to see their proof of that. In fact I might report them to the ASA myself. How can a cream applied to the skin make you slimmer? Yes they say it can make it “appear that water retained in skin layers is reduced” but that isnt actually making somebody slimmer is it? Is it? Am I missing something here? Do I need to fill the hot tub and sleep in it every night?
The fact that Bliss Spa have decided to call these products Fat Girl I think is horrid. The fact they are suggesting that fat girls want to be slimmed down with a cream that probably really wont make them demonstrably slimmer saddens me. And the idea of a company maybe thinking “I know how we can get money off the fat birds. Let’s make a cream JUST for them. Let’s even name it after them and let them think they can be slim and lovely with this product” really really saddens me.
I truly think that marketing something so derogatory is reprehensible.
Having posted this at 6.30am I had a reply from Bliss on Twitter at 8.30am. This is their response:
Are they for real?! I am now even more exasperated. An “off limits” conversation. About what? Marketing to gullible women who think that they can get a six pack by applying a £35 cream to their stomachs?
A conversation about how laughable it is that “fat girls” want to be slim. Maybe they don’t. Maybe they are happy being fat.
Their claims are that you can be slimmer and have a six pack by using these products. I strongly dispute that.
Everything about this product depresses me, not just the Fat Girl tag but their claims too. It’s just a horrible piece of marketing. And the response from Bliss has made it even worse.
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