Why does Benefit have a capital B I hear you ask? It shouldn’t, should it?
Well actually it should because this is a little story about how great customer service from Benefit made me a customer.
It all started with a last minute day trip to France last month. “Shall we go to Calais for lunch?” said Mr B. Realising he wasn’t joking I jumped onto the P and O website to see how ridiculously expensive a ferry crossing would be for the next day.
For four of us
And the car
And six free bottles of Piat D’or wine
Rude not to “add ticket to basket” at that price. J and E thought we were losing the plot when we announced we were off to France for the lunch the following day but agreed to being woken up at 6am to leave for Dover.
We had great fun and on the Ferry back I decided to nip off to the shop to buy C a large Toblerone (she was working, hence her not being with us). As I wandered into the shop (60% Moules and chips / 40% Cinzano and lemonade) I spotted a Benefit display stand. A friend had posted some pics of a makeover she had recently had a Benefit counter in her home town so I thought I would have a little look.
A lovely chap said “let me know if I can help you, won’t you?” The way in which he said it, in a non pushy, non patronising way must have struck a chord as I said “actually maybe you can”. He explained the various products to me, recommending the ones he thought would be best for me and showed me how to apply them. In ten minutes I had a basket of £80 worth of stuff.
I was so impressed that I tweeted Benefit to tell them what great customer service I had received (see, I don’t just rant about bad customer service) and with just a simple greeting their representative had me hooked.
So hooked that as I approached the till I grabbed a box set of five samples to add to my haul.
I didn’t get the name of the chap but by Tweeting Benefit and telling them the ferry I had been on Benefit did their own detective work and relayed my message to him. How do I know that? Because I then got a tweet from Daniel thanking me for my feedback and that I had made his day.
So there you have it. Proof that good customer service really works: people buy stuff when they get good customer service. And by telling somebody that you got that good customer service you can make somebody’s day.
Everybody Benefits (did you see what did there? Did you? Clever, huh? Oh forget it)