This might not have registered on your radar just yet but it seems that Patsy Kensit is the new “face” of Weight Watchers. And indeed voice as her advertising it on the radio today.
Now I have a problem with this for a number of reasons.
Firstly Patsy Kensit is not really Weight Watchers target market so why is she “the face”. When she started, apparently she was just over 10 stone. For somebody who is 5’3 that is hardly morbidly obese. Yes, I understand she might have felt fat, or uncomfortable or that her clothes don’t fit but what does that tell other women and girls? That 10 stone is fat.
That we shouldn’t be happy to be that shape. Not weight or size. But shape. That young girls are growing up to think that they need to be skinny to be successful or happy in themselves.
That at 10 stone you need to lose weight.
And so we are led to believe that after being unhappy with her weight for 12 years and trying every diet known to man, Patsy has lost a stone in three months.
I am sorry but I could do that with a single poo.
2lbs is the standard weight loss if you cut down on food and move more (I know, I know, who am I to preach) so if Patsy was serious about really wanting to lose weight she could have done that in seven weeks. Why did it take three months to lose that weight?
Not buying into this I am afraid Weight Watchers. Not at all. And I am your target audience. It seems to me that Patsy Kensit is simply fronting this campaign as she said yes to your offer of money.
Call me cynical but I don’t think for one minute that Patsy Kensit has spent three months losing a stone for anything other than the cash.
And that is the last thing that will get me to sign up.